Dashen Bank Announced as Platinum Sponsor for Upcoming New Year Bazaar and Expo

Dashen Bank, in collaboration with Century Promotion and Events, is set to host the Zemen Gebeya New Year Bazaar and Expo at the Addis Ababa Exhibition Center from August 21 to September 10.

The announcement was made during a joint press conference held today at the Ghion Hotel. Speaking at the event, Endale Gebresilassie, Director of Marketing and Branding at Dashen Bank, confirmed that the financial institution has signed on as the Platinum Sponsor for this year’s New Year Bazaar and Expo.

Endale stated that like previous years, the Bank will showcase both its existing and newly launched banking services and products at the exhibition, which is expected to feature hundreds of local and international companies.

He highlighted that the rapidly growing Dashen Super App will introduce several new digital features during the expo. Additionally, Dashen Bank will facilitate seamless transactions across all exhibition halls using Point of Sale (POS) terminals, QR code payments via the Super App, and ATM services. The Bank has also planned to promote the merchant aggregator, Star Pay at
Bazaar and Expo.

Speaking at the press briefing, Biruk Adhana, Chief Mobile Money Business Officer at Ethio Telecom, expressed gratitude to Dashen Bank, citing the Bank as a key strategic partner.

Biruk noted that Ethio Telecom, in partnership with Dashen Bank, continues to provide significant micro-credit access through telebirr’s “Endekise” service. He urged expo attendees and shoppers to take advantage of the credit facility for their purchases during the event.

Zewge Jemaneh, General Manager of Century Promotion and Events, added that Dashen Bank’s comprehensive financial solutions will address previous transactional bottlenecks by providing convenient cash withdrawal and deposit options for all participants throughout the exhibition.