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Lime Tree Enters into a Long Term Co-Branded Gift Card Agreement with Dashen Bank and an Acceptance Co-Brand Agreement with Amole

Lime Tree PLC (“Lime Tree”) today announced at the event the immediate availability of the product and announced it has entered into a co-branded gift and loyalty card program agreement with Dashen Bank and a co-brand acceptance incentive agreement with AMOLE and FlyDubai. The Lime Tree Family Card is available at all Lime Tree stores and Dashen Bank branches.

Under the terms of the agreements, AMOLE, Ethiopia’s largest digital payment issuer, would become the exclusive issuer of Lime Tree’s co-branded card. Lime Tree’s co-brand gift card would provide cashless and card not present “eCommerce” payments, generous rewards such as “Instant Cash Back”, round-trip tickets to Dubai by FlyDubai and also serve as Lime Tree’s membership card which will be used by over 100,000 customers at all Lime Tree and affiliate locations in Ethiopia.

Mr Yemiru Chanyalew, CEO of Moneta Technologies SC, said “AMOLE continues to gain traction with its national partnership strategy, and we are delighted to be collaborating with Lime Tree as we build up our presence and scale our digital ecosystems where our customers are active.”

“Through our partnerships, we are looking to increase our retail payment and eCommerce presence across brands and geography,” he added.

Ato Asfaw Alemu, CEO of Dashen Bank, said Dashen Bank is delighted to partner with Lime tree in launching the Lime Tree Family gift card. The CEO added the Bank continues to strive in supporting the government’s digital transformation agenda and journey towards a cashless society.  Ato Asfaw recalled that Dashen Bank has been in the forefront in pioneering new technologies to the financial industry and it will continue with such endeavor.

Amole is a secure and efficient digital payment platform that links consumers, banks, merchants, mobile content aggregators and service providers into an electronic payment ecosystem.  Amole aims to deliver a collusive financial service to the unbanked and under-banked people of Ethiopia; enabling them access, aggregated financial services from their banks, service providers, agents and merchants at a single point of service.