Dashen Bank, in collaboration with Century Promotion and Events, is set to host the Zemen Gebeya New Year Bazaar and Expo at the Addis Ababa Exhibition Center from August 21 to September 10.

The announcement was made during a joint press conference held today at the Ghion Hotel. Speaking at the event, Endale Gebresilassie, Director of Marketing and Branding at Dashen Bank, confirmed that the financial institution has signed on as the Platinum Sponsor for this year’s New Year Bazaar and Expo.

Endale stated that like previous years, the Bank will showcase both its existing and newly launched banking services and products at the exhibition, which is expected to feature hundreds of local and international companies.

He highlighted that the rapidly growing Dashen Super App will introduce several new digital features during the expo. Additionally, Dashen Bank will facilitate seamless transactions across all exhibition halls using Point of Sale (POS) terminals, QR code payments via the Super App, and ATM services. The Bank has also planned to promote the merchant aggregator, Star Pay at
Bazaar and Expo.

Speaking at the press briefing, Biruk Adhana, Chief Mobile Money Business Officer at Ethio Telecom, expressed gratitude to Dashen Bank, citing the Bank as a key strategic partner.

Biruk noted that Ethio Telecom, in partnership with Dashen Bank, continues to provide significant micro-credit access through telebirr’s “Endekise” service. He urged expo attendees and shoppers to take advantage of the credit facility for their purchases during the event.

Zewge Jemaneh, General Manager of Century Promotion and Events, added that Dashen Bank’s comprehensive financial solutions will address previous transactional bottlenecks by providing convenient cash withdrawal and deposit options for all participants throughout the exhibition.

Dashen Bank’s Daycare Center at its Headquarters is making a meaningful difference in the lives of working mothers by enabling them to balance their professional responsibilities with childcare, according to employees who benefit from the facility.

Speaking about the center, Bedlua Tesfaye, an employee at the Bank’s Headquarters, said the facility provides mothers with a supportive environment where they can breastfeed and closely monitor their children while at work. “Being close to your child is invaluable as a mother. The daycare center allows us to focus on our work with peace of mind, knowing our children are nearby and well cared for,” she said.

Another beneficiary, Hizbalem Kefelegn, who works at the daycare center while caring for her own child, noted that the facility creates a welcoming environment that enables mothers to visit and care for their children whenever needed. She added that the initiative has earned high appreciation from mothers and serves as a model for organizations seeking to promote family-friendly workplaces.

Roman Ketema, another beneficiary, echoed these sentiments, saying the daycare center has significantly reduced the challenges faced by working mothers by ensuring children receive timely breastfeeding and close maternal care throughout the workday.

The beneficiaries emphasized that the initiative reflects Dashen Bank’s commitment to employee well-being and women’s empowerment by creating a workplace that supports both professional growth and family responsibilities.

World Breastfeeding Week, observed annually from August 1–7, highlights the importance of breastfeeding and supportive environments for mothers and children.

The grand finale of the “Discover Ethiopia Classic 2026”, Great run organized by Great Ethiopian Run in partnership with Dashen Bank and other stakeholders, was successfully held today in the city of Harar, bringing the nationwide series to a vibrant conclusion.

As the exclusive banking partner of the event, Dashen Bank played an active role throughout the race series, engaging participants and the wider community through various promotional activities. To enhance customers’ experience, the Bank enabled participants to purchase official race T-shirts at a special discounted price through the Dashen Super App.

During the closing event, Dashen Bank officials, including representatives from the Marketing and Branding Department, attended the award ceremony for the Under-16 youth competition sponsored by the Bank and presented prizes to the outstanding young winners.

Ahead of the main race, participants and invited guests took part in a walking tour of Harar’s historic Jegol area on Saturday, July 18, 2026. Later that evening, an appreciation and recognition program was held to honor the organizations and individuals whose contributions made this year’s Discover Ethiopia Classics a success. Dashen Bank was among the institutions recognized for its valuable partnership and support throughout the series.

The 2026 Discover Ethiopia Classics commenced in Debre Berhan before continuing to Hawassa, Jimma, Bekoji, Arba Minch, and finally Harar. As the sole banking partner across all six host cities, Dashen Bank actively showcased its innovative products and services through promotional campaigns, customer engagement activities, and digital banking demonstrations, further strengthening its commitment to supporting sports, tourism, and community development while bringing its customer-centric solutions closer to the public.

Dashen Bank has announced a donation of 5 million Birr to the Ethiopian Heritage Trust  in support of the organization’s ongoing biodiversity conservation initiatives and efforts to restore degraded ecosystems.

The financial contribution was disclosed during an event on Entoto Mountain, where Dashen Bank’s executive management and staff gathered to conduct their annual indigenous tree-planting program.

For several years, Dashen Bank has collaborated with the Ethiopian Heritage Trust to plant thousands of native seedlings on Entoto Mountain. This partnership aligns with national Green Legacy initiatives aimed at ecological restoration and reflects the bank’s broader integration of Environmental, Social, and Governance (ESG) criteria into its corporate framework.

Speaking at the event, Dashen Bank’s Chief Executive Officer, Asfaw Alemu , emphasized the bank’s strategic focus on climate resilience and sustainable community development.

“Our commitment to combating climate change reflects our dedication to environmental preservation and creating long-term value for society,” Asfaw stated. “By establishing tree planting as an annual institutional tradition over a decade ago, Dashen Bank has demonstrated a proactive leadership role in addressing environmental challenges.”

The CEO further highlighted that Dashen Bank actively integrates ESG principles into its core operations, including credit risk assessments and investment decisions. He noted that the bank’s green financing initiatives specifically prioritize projects in renewable energy, sustainable agriculture, and energy efficiency.

Over the past  years, the bank’s reforestation campaigns have covered more than 1.5 hectares of land with indigenous trees, achieving an average seedling survival rate of over 90%.

Alula Pankhurst, Vice President of the Ethiopian Heritage Trust, expressed gratitude to the bank’s management and staff for their sustained partnership. He commended Dashen Bank’s three-decade legacy, noting that its corporate success is anchored in institutional resilience, professionalism, and a long-term vision for national development.

Dashen Bank’s branch and operations managers from upcountry districts recently visited the newly inaugurated Dashen Bank Innovation Hub, which has officially commenced operations to accelerate innovation and digital transformation across the Bank.

During the visit, the managers described the Innovation Hub as an inspiring platform that encourages creativity, collaboration, and forward-thinking. They noted that the hub provides an environment where innovative ideas can be generated, refined, and transformed into practical solutions that enhance customer experience.

The visitors emphasized that the initiatives being undertaken at the hub will play a significant role in turning customer feedback into innovative financial solutions, enabling the Bank to continuously improve its products, services, and overall customer satisfaction.

Expressing their enthusiasm, the managers stated that the visit had inspired them to actively contribute ideas and collaborate in advancing the Bank’s innovation agenda upon returning to their respective branches.

Girum Ajebe, Digital Innovation Manager at Dashen Bank, who led the tour, explained that the primary objective of the visit was to cultivate an innovation-driven mindset and encourage employees to embrace creative problem-solving in their day-to-day responsibilities.

He further noted that exposing branch and operations managers to the Innovation Hub will enable them to better understand customers’ evolving needs and contribute innovative ideas that support the Bank’s strategic digital transformation journey.

More than 300 branch and operations managers are expected to visit the newly inaugurated Dashen Bank Innovation Hub in the coming days as part of the Bank’s ongoing initiative to strengthen innovation and customer-centric service delivery across its nationwide network.

The 30th Annual Conference of Dashen Bank’s Executive management, district office directors, and branch managers has successfully concluded following two days of high – level deliberations at the African Union Hall.

During the two-day conference , participants conducted a comprehensive review and evaluation of the bank’s performance over the concluded fiscal year. The leadership team also held in-depth strategic discussions to outline and align on the objectives for the current fiscal year.

The conference wrapped up with an awards ceremony recognizing top-performing branches, districts, and management staff for their outstanding contributions to the bank’s success over the past budget year